News,Technology

Mobile Search Is (STILL) Broken; Why Verticals & Social Search Make More Sense -29 Jul

An article by Peggy Anne from Msearchgroove.

Do read the entire article if you are interested in the mobile space.  The link is here

Excerpt

“A welcome addition to the list is Alabot, a mobile search provider based out of Pune, India, with offices in Kuala Lumpur and London. I first met Akshat Shrivastava, Alabot founder, at a mobile search conference, where I had the pleasure of presenting him with the Bronze in the category Best Technology Innovation – Software. Earlier this week Akshat sent me a DM via Twitter (@peggyanne) with the great news: Alabot has secured funding from a global innovation fund and sealed a deal with a Malaysian mobile operator to develop a multi-lingual (English, Bahasa, Chinese Tamil) mobile content vertical search service.

The text search service will start off serving up ringtones and wallpapers from the operator’s online content stock, “low hanging fruit” Akshat tells me is just the beginning. As he put it: “Content services that require a syntax or Internet access aren’t getting traction [in that region] because they are not intuitive or interactive.” Moving forward, Akshat tells me plans are to extend the service to other content verticals and expand reach via deals with several OEMs. Rock On!”

I beleive that going forward content on the mobile will be easier to reach. This content could  be wallpapers, ringtones etc or complex queries for local search, mcommerce and other verticals.

Technology and user need will drive companies and operators to launch intelligent, interactive and most important of all “relevant” services on their networks.

Share and Enjoy:
  • Google Bookmarks
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Blogplay
  • Yahoo! Buzz
  • Print
  • Technorati
  • Yahoo! Bookmarks
  • RSS
  • LinkedIn

Leave a Reply

Get Adobe Flash playerPlugin by wpburn.com wordpress themes

Copyright © Alabot

Olark Livehelp