Ala Intelligent SMS + GFA – what are we talking about?15 Nov
What is Ala Isms (intelligent) all about? How is it different from the existing technology? Does it really remove any pain the customer is facing?
1. Using our GFA (General Fonetic Ala-go-rythm) we are able to understand any input given by the customer irrespective of syntax / language / sentence form. It can be with regards to tickets / banking queries / CRM applications / getting emails off your desktop – anything can be talk enabled.
2. Current systems are rigid and need the user to be trained . Ala Isms eliminates this roadblock – Talk to the application as you would talk to your banker / travel agent / secretary / friend / yourself. Build communities, do local search without it throwing up junk and talk enable your mcommerce applications.
Telcos can embedd the Ala engine in their existing SMS based products and roll out user driven friendlier services.
Actual Transcript from a conversation between GP and Ala
Live user example 1
(4:18 PM) gp: bby to del on 21 nov 1 adult
(4:18 PM) alabot: Please wait a moment while I do a search …. ….
(4:18 PM) alabot: For the 21 of November from mumbai to delhi I suggest the following – Indigo Rs 6000 ( Departure 7am , Arrival 10 am ), Jet Airways Rs 5500 ( Departure 9pm to Arrival 10:30 am )
Live user example 2
gp: i want a tickt
(4:22 PM) alabot: How many Travelers ? eg 2 adult 1 kid
(4:22 PM) gp: 2
(4:22 PM) alabot: Please wait a moment while I do a search …. ….
(4:22 PM) alabot: For the 21 of november from mumbai to delhi I suggest the following – Deccan Rs 7800 ( Departure 7am , Arrival 10 am ), King Fisher Rs 7800 ( Departure 9pm to Arrival 10:30 am )
Live user example 3
gp: i wnt a ticket to poone
(4:26 PM) alabot: Please tell me which city are you flying from ?
(4:26 PM) gp: del
(4:26 PM) alabot: Hi please tell me the date which you want to travel example like 21 nov or 21/11/2007 etc
(4:26 PM) gp: 21 nov
(4:26 PM) alabot: How many Travelers ? eg 2 adult 1 kid
(4:26 PM) gp: 1
(4:26 PM) alabot: Please wait a moment while I do a search …. ….
(4:26 PM) alabot: For the 21 of November I suggest the following – Spice Rs 5500 ( Departure 7am , Arrival 10 am ), Spice Rs 7800 ( Departure 9pm to Arrival 10:30 am )
These are live user tests done on gtalk. We have entered wrong spellings for cities and also jumbled up the order of buying the ticket to make the tests more life like. Questions like these will be thrown at Ala in the real world.
Read this article in the Cellular News
http://www.cellular-news.com/story/25198.php
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